Monday, October 1, 2012

Collective individualism

Flipping between sports games tonight, I repeatedly saw the slogan of a sportswear company: "Fly your own flag"... by wearing their brand.

Doing what some company tells you (and thousands of others) to do will make you an individual?

It's not the first time I've seen this sort of non sequitur in advertising... but apparently the sheeple are falling for it, if it keeps turning up.

Le sigh.

No wonder it's so easy to convince the gullible to vote against their own best interests.

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